Your Guide to Chuseok
Grab your gang, your favorite Korean dish and The Original Flavored soju. We’re starting a new tradition.
The holidays are around the corner, calendars are filling up, and everyone’s back in town. Put a spin on traditional get-togethers with Chuseok, the Korean Friendsgiving. It has everything a great gathering needs, just with an extra splash of something unexpected.
WHAT IS CHUSEOK?
Chuseok is a three-day Korean harvest festival celebrated on the 15th day of the 8th month of the lunar calendar during a full moon. It’s a time for friends and family to gather over shared food, drinks, and appreciation. It’s also an opportunity to slow down, spend time with loved ones, and enjoy each other’s company.
WHY IT'S IMPORTANT
During a season that can feel especially #BookedAndBusy, Chuseok serves as a reminder to pause and celebrate what—and who—we’re grateful for. It’s a time to honor connections and relationships, both new and old, while appreciating the abundance that surrounds us.
SIP SOMETHING SPECIAL
All good nights start with an even better drink. The Original Flavored Soju should do the trick. With eight flavors (and counting), there’s something for everyone, no matter how mixed and matched your friend group may be.
Sip it chilled straight from a glass, or take things to the next level with a soju bomb. Simply drop a shot of your favorite Soonhari flavor into a glass of light beer and enjoy. It’s a great opportunity to try something new and share with friends!
SET THE VIBE
Transform your space with warm lighting and cozy fall decor. Create an intimate atmosphere where guests can enjoy a meal, share stories, and make memories. Set out chilled bottles of your favorite soju flavors, seasonal fruit, and gratitude cards.
For ambiance, build a playlist that blends Korean music, calming lo-fi beats, and jazz for a soundtrack that feels both comforting and unexpected.
DIG IN
Cook or order in a mix of traditional Korean dishes and fusion-inspired favorites. Some Chuseok staples include Songpyeon (half-moon rice cakes), galbi or bulgogi, kimchi, jeon (savory pancakes), and Korean pears or fruit platters.
If you have them, serve your spread on brass dishes. Traditionally, Korean brassware, known as yugi, is used for special celebrations and ceremonial occasions. And what’s more worth celebrating than gathering your favorite people around great food and soju?
GIVE GRATITUDE
Use the time with loved ones to reflect on the abundance of the season and the people who make life meaningful. Help spark conversation by setting out gratitude cards for guests to fill out, share, or use as conversation starters throughout the evening.
Ready to celebrate in a new way? Pick up your favorite flavors and get the party started now!
